One-day to promote a Cheetos partnership.

Cheetos partnered with Netflix’s Wednesday to make “Thing” their official spokeshand, taking over animated billboards in Times Square and launching an activation that imagined Thing spreading the iconic Cheetos orange dust across NYC.

Our team had less than 24 hours to film and edit a promotional video. We started at 7 a.m. capturing billboard footage and event setup, then edited in parallel with continued filming throughout the day. By night, we delivered a polished cut—complete with blurred logos, color grading, and audio sweetening—ready for a PR launch the next morning.