Product, product, product…videos.
As Head of Video Production at Vimeo, my team produced a wide range of videos to introduce, promote, and educate audiences on Vimeo’s newest products.
I wore many hats—managing an internal video team, hiring agencies, producing, directing, and often editing and animating myself.
Our work consistently delivered results, with product marketing teams returning with increasing requests as our videos proved instrumental in successful product launches. Here are just a few examples.
Vimeo Create
A major launch for Vimeo – it’s very own video creation tool.
I directed the initial launch video (left), produced a major brand ad campaign, and executive produced a content series all to promote this new tool.
Vimeo Live
When Vimeo launched it’s own Live video streaming tool, I was tasked with executive producing, on-set directing, editing, and animating a video to promote it’s launch.
New feature videos
My team and I were always tasked with creating a new video everytime Vimeo launched a new feature on its website. Here are two of my favorite.