When Shutterstock partnered with Red Bull Media House to sell their content as stock footage, I had the opportunity to develop a content series featuring Red Bull–sponsored athletes. Working with Red Bull’s athlete management team and Shutterstock’s creative team, we produced FOCUSED.

I traveled across the U.S. to interview and follow three athletes as they shared their perspectives on video in an evolving world of self-promotion and social media.

I directed, shot, and edited all three five-minute episodes, and we also produced social cutdowns and blog posts for both Shutterstock and Red Bull.